As enterprise customers look to take advantage of the flexibility and financial benefits of cloud services, they are turning to communication service providers (CSPs). To satisfy this demand while simultaneously increasing average revenue per user (ARPU) to maintain a competitive edge in their respective markets, CSPs are looking to both managed and cloud service offerings. The F5 BIG-IP product family provides strategic points of control that offer the scalability, reliability, and security CSPs need to provide competitive service offerings while maintaining a superior quality of experience (QoE) for subscribers.
CSPs are in the unique position of both providing economy of scale for customers through cloud service offerings while also needing to provide the same for their own network and services to remain competitive. The pressure to offer more agile services with just-in-time provisioning is giving way to a drive to offer more flexible cloud-based models that can address constantly evolving customer and service requirements.
Such a transition, like the migration from IPv4 to IPv6, does not happen overnight, and thus CSPs need a solution that supports traditional hosted services while enabling a smooth transition to a more agile and just-in-time cloud services delivery model.
To achieve such a transition, CSPs must develop an elastic model that supports both application and subscriber demands. CSPs must be able to consistently manage application, subscriber, and network characteristics throughout the service lifecycle to reliably meet subscriber demand, maintain a high QoE, and maximize profitability.
The BIG-IP platform can scale and provision resources between users and services across the entire service delivery lifecycle. It offers flexible, multi-tenant support across service delivery features as well as across customers, enabling a consistent operational approach to management for CSPs while providing targeted subscriber services. F5’s unified service delivery platform allows CSPs to design and provision services across a variety of service areas, including WAN optimization, application acceleration, and application and network layer security. Whether delivering traditional hosted or cloud services, CSPs can use the BIG-IP platform to offer unique services while meeting subscriber—and their own—expectations for network and application performance and reliability.
The BIG-IP system provides the flexibility and scalability to support CSPs’ cloud offerings, such as infrastructure as a service (IaaS), platform as a service (PaaS), or software as a service (SaaS) while simultaneously supporting existing hosted services. F5 enables superior performance for application and services delivery from the cloud. This provides competitive differentiation and SLA support, and improves enterprise customers' confidence when migrating from internal dedicated or hosted to CSP cloud offerings. These capabilities enable CSPs to smoothly transition to a model more compatible with customers’ ever-evolving demands.
The BIG-IP platform offers multiple, consolidated product solutions for hosted and cloud delivery services:
F5 products incorporate all the components required to effectively deliver and manage application and cloud services in one integrated and consolidated platform. The BIG-IP system gives CSPs the flexibility, manageability, and agility necessary to maintain performance and economy of scale across traditional and modern service delivery models.
These other critical solutions for service providers are addressed in more detail in separate profiles:
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