Quova, Inc. enables online businesses to instantly identify where a visitor to their Web site is geographically located. Online companies including broadcasters, e-retailers, ad networks, banks, and government agencies integrate Quova's IP geolocation data into their Web applications to geotarget their advertising and content, detect card-not-present fraud, manage distribution of digital content, comply with local laws, and more. Quova delivers detailed demographic and network characteristic data about an IP address and the data is 99.9% accurate at the country level and up to 98.2% accurate at the US state level (attested to by Pricewaterhouse Coopers). Quova, founded in 2000, is based in Mountain View, California, and is privately owned.
www.quova.com

F5 and Quova have partnered to provide geolocation services to F5 customers. The Quova technology maps IP addresses and related data to geographic locations at various levels of granularity. The contextual location information solves many security problems, such as enforcing download and access restrictions based on locality. Thanks to Quova, F5 solutions will provide data to aid in identifying the carrier or Internet service provider of an IP address.

Geolocation services allow F5 customers to solve a whole new range of business networking issues at the perimeter of the network, rather than down at the web application level. Localization functions, such as setting the default language page and customizing content for a specific region, also rely on the Quova data.