Enable Frictionless Authentication

Enable Frictionless Authentication

Businesses compete for loyalty online—get ahead with a new approach to authentication


Widely used authentication methods are effective at frustrating customers—but fail to protect the business from sophisticated fraud. Unleash business potential by improving customer satisfaction, loyalty, and revenue without compromising security.

The F5 solution accurately identifies legitimate consumers through deep analytics across a collective defense network. By safely extending sessions and keeping good users logged in, businesses can increase transaction success and conversion rates, streamline account registration, and improve credit card application flow while slashing fraud.

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Mitigate Bots and Abuse

Mitigate Bots and Abuse

Remove unwanted automation that can lead to account takeover and fraud


Adapt to attackers who retool to bypass countermeasures without frustrating users, by providing omnichannel protection for web apps, mobile apps, and APIs with the highest real-world security efficacy.

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Stop Human-Driven Fraud

Stop Human-Driven Fraud

Prevent fraud in real-time without impacting the user experience


Remove unwanted automation to evaluate truth and intent in clean human traffic and prevent fraud in real time—without impacting the user experience—thereby improving top-line potential while reducing bottom-line pressure.

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Prevent Account Takeover

Prevent Account Takeover

Stop ATO before it leads to fraud, lost revenue, and damage to customer loyalty


ATO is often the precursor to fraud. To effectively mitigate ATO and the widespread business impacts to revenue, operations, and brand, deploy security that stays resilient no matter how attackers try to exploit your technology, people, or processes—without friction that frustrates your real customers.

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