Beyond its more primary effects on worldwide healthcare and social behaviors, the pandemic has concurrently delivered a pronounced jolt to the industry, driving massive technological shifts. One ancillary result has been the emergence of new opportunities for integration and partnership among technology vendors, with the F5/Microsoft partnership as a prime example.
Four years ago, F5 set the strategy to accelerate our transformation to software- and SaaS-led offerings. With a strong enterprise footprint, we turned our focus to new kinds of solutions, and partners that could help us deliver integrated offerings for modern (and evolving) application environments. Today, we are pleased to highlight one such offering with Microsoft as we launch an integrated solution through the Azure Marketplace, F5 NGINX for Azure.
For an increasing number of organizations, applications are the business, and development teams are constantly pushing the innovation envelope. According to Statista, the number of mobile app downloads worldwide has been consistently increasing since 2016, first surpassing 200 billion in 2019 and reaching 230 billion mobile apps downloaded to connected devices in the most recent year (up more than 63 percent from 140.7 billion app downloads in 2016).
To further put these numbers in context, applications are projected to generate more than US $613 billion in revenues by 2025, with mobile games making up the biggest revenue share among all app categories.
Similarly, according to the IDC Worldwide IaaS Networking Forecast, 2021–2025: “As application workloads in IaaS clouds proliferate and become critical to business outcomes, the networking and network services that provide connectivity to and within clouds grow in importance and value. Cloud has effectively redefined the parameters of the datacenter, and that has resulted in a similar metamorphosis of the datacenter network, which increasingly extends to cloud environments.”
All that said, these data points can often be boiled down to simple takeaways where today’s organizations are concerned. Customers want to acquire software fast to provide superior digital experiences and arrive at desired business outcomes more quickly. We get this. Not only does NGINX for Azure provide the experience of a native Azure integration to keep things simple, but the procurement is also completely digital and offered through the Azure Marketplace only. Together, we have worked with Microsoft to address the value that derives from offering convenient, robust, secure, and elastically scalable cloud-oriented networking and network services in the ways and locations that customers want to consume them.
“We are thrilled to mark this milestone in pursuing digital co-selling engagements with F5,” said Jake Swenson, Microsoft VP & GM, Commercial Marketplace. “Together, we are well-positioned to keep innovating around shared goals: reach mutual customers in new ways; dramatically simplify how they discover, buy, and deploy solutions through the marketplace; innovate toward new business models that unlock value; and help customers migrate and protect applications as they navigate their unique digital transformation journeys.”
"Together, F5 and Microsoft are well-positioned to help customers migrate and protect applications as they navigate their unique digital transformation journeys." – Jake Swenson, Microsoft VP & GM, Commercial Marketplace
By continuing to invest in simplified deployment processes and availability within Microsoft’s Azure framework, F5 is intentionally broadening the ways customers can leverage popular commercial marketplaces to procure, consume, and expand the use of solutions from the company’s growing software and SaaS portfolio.
Accordingly, the following industry trends are top of mind and well-aligned to benefit F5 and Microsoft customers, with the companies primed to deliver additional value around each one:
All told, access to technology is only rising in prominence, with innovative solutions sought by organizations to modernize and simplify their deployments and the digital experiences they provide customers. Buyers are looking to be more efficient, while also taking advantage of benefits such as volume-based MACC discounts offered by Microsoft. With a new class of solutions, software procurement can now be better integrated into cloud budgets—an aggregation of spend that can drive huge savings opportunities.
Learn more about how F5 NGINX for Azure (currently available in public preview) can help you maximize IT spend, simplify app deployment, and optimize service delivery by visiting the Azure Marketplace.