Lights, ice, action: Your cross-sell power play with F5

December 15 2025

1:00 PM – 5:00 PM

F5 New York Office
600 Lexington Ave, 4th Floor
New York, NY 10022

Join us in the heart of NYC for an exclusive half-day event designed to sharpen your go-to-market edge and set you up for a winning FY26.

We’ll cover the hottest opportunities for your business—from extending BIG-IP investments to the cloud, to making sense of ADSP, to the AI-powered future of app delivery.

And to cap it off? We’re taking it from the boardroom to the ice at Madison Square Garden for the Rangers game.

Agenda:

• How to Cross-Sell Distributed Cloud to Your BIG-IP Customers – Learn the plays that help bridge conversations between on-prem and cloud, creating stickier relationships and bigger deals.
• ADSP: What It Is & How to Sell It – Get concise guidance on positioning ADSP so customers understand the value—and why they can’t afford to wait..
• F5 + AI: Application Delivery for a New Era – Explore how AI is transforming app delivery and how F5 helps customers harness it for speed, scale, and security.
• Bonus Round: Rangers Game Night – Celebrate with your peers at Madison Square Garden to cheer on the New York Rangers.