A business with online access and services can’t function without portals and applications to increase topline revenue and maintain operations for legitimate users. But without the right security defenses, ecommerce applications and APIs can open the door to large-scale fraud. By mitigating malicious bots and automated or human attacks to prevent account takeover, our integrated platform solution safeguards your online transactions while bringing security and fraud teams together to stop retail fraudsters in their tracks. With F5 fraud prevention, your online customers have a better experience, bot management is simplified, and losses are reduced.
For your retail business, bots can automate repetitive tasks, raise brand awareness, and engage users early in their digital journey. But in the wrong hands, bots and automation are powerful tools that can be used to compromise online user accounts—resulting in account takeover and fraud. The way to counteract automated malicious bot attacks and make your e-commerce business more resilient is through a sophisticated bot detection solution—one that’s also automated and uses machine learning to adapt to attackers’ tactics as they evolve.
To ensure digital services aren’t affected by fraudulent transactions, e-commerce businesses apply multiple methods to verify that users are who they say they are. And for those who are, they’re put through the paces to prove it. This can create friction at the login transaction—leading to frustration and possible abandonment of a sale. As the traffic volume of your retail applications rises, providing frictionless experiences is paramount. Authenticating the identities of your customers in a simple and fast way can be the lifeline of your business. F5 has developed best practices for secure access solutions to meet the needs of our e-commerce customers.