Is 2019 Half Empty or Half Full?

Peter Silva 축소판
Peter Silva
Published July 12, 2019
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With 2019 crossing the halfway point, let's look at some technology trends thus far…


Many personal records are half empty due to the continued rash of intrusions while the crooks are half full of our personal information, along with many ransom payments. Cyberattacks, data breaches, and ransomware have brought 2019’s total to around 5.9 billion exposed records through April. Only around 1.46 billion a month, that’s all. I continue to get alerts for one of my email addresses being found on the dark web. Healthcare, social media, automotive, municipalities, retail, tech companies, restaurants, governments, and pretty much any industry that has an internet connection is a target. There has certainly been a rise in ransom payments to unlock data and the rise in cyber insurance as the cost of breaches continues to grow. According to Ponemon, the global average cost of a data breach for 2018 is $3.86 million (but can go as high as $8 million), up 6.4% from the previous year. About $148 per record. The mean time to discover a breach is over 100 days. If you can contain it within a month, you’ll save a bunch.

Cloud Computing

RightScale 2019 State of the Cloud Survey notes that multi-cloud Is the preferred enterprise strategy, with 84% of enterprises having a multi-cloud strategy. Those with a hybrid cloud (public plus private) sits at 58%. One thing is certain, public cloud adoption is growing, with 91% deployed, and companies plan to spend 24% more on public cloud in 2019 vs. 2018. In previous years, we saw enterprises using an average of around 3 clouds…that’s now jumped to 5 clouds on average. The challenge now is not whether to go to the cloud but rather managing and optimizing costs. A lot has changed from the 2015 Half Report as cloud was finally becoming a viable option. To think Amazon launched AWS 13 (yes, thirteen!) years ago is nuts. Heck, even Azure is almost a decade old. As always tho, we got hybrid cars, hybrid corn, hybrid cats, and hybrid clouds, but The Cloud is Still a Datacenter Somewhere so, you get the idea. Cloud seems to be more than half full as the industry grows and more stuff gets put there.


I’ve said it before and I’ll say it again, DNS is one of the most important (and fragile) components of a functioning internet. EfficientIP in conjunction with IDC released their 2019 Global DNS Threat Report and over the last year, DNS attacks have increased 34%, with 82% of organizations surveyed have been hit with a DNS attack. An average of 9 DNS attacks per org. Most upsetting is 63% suffered application downtime due to the attack and 27% had business downtime. Apps are the business these days. And the cost? That’s also jumped 49% topping the $1 million mark per attack. Methods include phishing (47%), malware-based (39%), and the old standby DDoS (30%). The need for DNS continues to indicate things may be half-full in a cracked glass. The never-ending influx of connected nouns means DNS will continue to be a valuable target for riff-raff.


We are mobile, our devices are mobile, and the applications we access are mobile. Mobility, in all its iterations, is a huge enabler and a concern for enterprises. BYOD, an old term by today’s standards, is still at play with that market nailing $367 billion by 2022. Tech tools continue to expand, and it'll only get worse as we start wearing our connected clothing to the office. 5G, AR, mobile payments, APIs, the rise of instant or on-demand apps and hopefully more attention to security (since we’re now joined at the hip with our devices) are all at play. Mobile is certainly half full and there is no emptying it now.


At this point with all the surveillance, data breaches, gadgets gathering our daily data and our constant need to tell the world what we're doing every second, this is probably bone dry. Pardon, half empty, sticking to the theme.  This is from the 2015 Half Report verbatim and still applies today. That said, on January 1, 2020, California’s Consumer Privacy Law goes into full effect. Consumers will now get the option to click, ‘Do Not Sell My Personal Information,’ which I will be doing. Consumers get more control and understanding on how their data is being used. However, GDPR noes not equal CCPA. There are some key differences and its wise to prepare now.


A new entry this year in the Half Report. With half of all Internet traffic being bots, I thought it might be good to include. There are good bots like search engines, crawlers, chats, and others that play by the rules…and there are bad bots – those that launch DDoS, account takeover, scraping, surveillance, ad fraud, brute force, and other nasties for the unscrupulous ones. They can impact business intelligence, cost money, cause havoc, generate unwanted traffic, and otherwise disrupt business. While you might not have thought about it much, it’s important to have a bot management strategy.

That's what I got so far, and I'm sure 2019's second half will bring more amazement, questions and wonders. We'll do our year-end reviews and predictions for 2020 as we all lament, where did the Year of the Pig go?

There's that old notion that if you see a glass half full, you're an optimist and if you see it half empty you are a pessimist. I think you need to understand what state the glass itself was in before the question. Was it empty and filled halfway or was it full and poured out? There's your answer!