The Communications & Media Challenge
From automated content generation to personalized audience engagement and digital media assistants, AI is transforming the industry. But these same tools expose organizations to new risks:
- Leakage of confidential creative assets, scripts, or client IP
- Harmful or biased outputs damaging public trust and brand reputation
- Adversarial manipulation of content platforms through prompt injection or jailbreaks
- Lack of transparency into how AI-driven content is created, approved, and shared
Our AI runtime security solutions secure the Communications, Media & Services vertical with Red Team to validate, Guardrails to protect, and inbuilt Observability to govern AI deployments.
Red Team: Validate Content & Engagement AI
F5 AI Red Team simulates adversarial behavior to test AI-driven media and communications applications before they are deployed.
- Agentic Resistance: Multi-turn adversarial campaigns designed to manipulate news assistants or alter generated content.
- Signature & Operational Attacks: 100,000+ evolving exploits test chatbots, content engines, and engagement platforms for data leakage, manipulation, and downtime.
- Media-Specific Testing: Validates how AI performs under stress, ensuring it won’t publish harmful, inaccurate, or non-compliant outputs.
Outcome for media and service providers: Trusted rollouts of AI-driven content and engagement tools, reducing brand and compliance risk.
Guardrails: Real-Time Protection for Media AI
Once live, F5 AI Guardrails protects AI-driven communications and media platforms at runtime.
- Protect IP & Data: Blocks leaks of proprietary scripts, campaign strategies, or subscriber data.
- Stop Adversarial Exploits: Prevents prompt injections that could manipulate headlines, content, or audience interactions.
- Safeguard Brand Reputation: Ensures AI-generated outputs remain safe, on-message, and compliant.
Outcome for media and service providers: Audience-facing applications stay secure and reliable without disrupting creativity or speed.
Why F5 AI Runtime Security Solutions for Communications, Media & Services
With AI Red-Team and AI Guardrails, organizations gain:
- IP Protection: Safeguards creative assets, strategies, and subscriber data.
- Brand Trust: Prevents harmful or off-brand outputs from reaching audiences.
- Regulatory Confidence: Simplifies compliance with advertising, content, and data privacy regulations.
- Secure Innovation: Enables adoption of GenAI across communications and media workflows without introducing risk.
F5 Products Available as SaaS Point Solutions
AI Red-Team and AI Guardrails are available individually as software point solutions or combined. This flexibility ensures communications, media, and service providers can secure their AI-driven content, engagement, and operations without disrupting creativity or speed.
The Bottom Line
F5 AI runtime security solutions secure the Communications, Media & Services vertical by validating, protecting, and governing AI-driven content and engagement — empowering organizations to innovate at speed while protecting brand, audience trust, and compliance.
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