How Can You Protect Your Business and Customers from Online Fraud?
Online fraud has widespread business impacts and requires an effective end-to-end strategy to prevent account takeover (ATO), deter new account fraud, and stop suspicious payment transactions.
A cohesive toolset that includes bot detection, machine learning models, and behavior analytics that leverage Device ID and telemetry can help security and risk-management leaders detect fraud and prevent policy abuse while minimizing false positives, preserving customer experience, and ensuring successful promotional, reseller, and loyalty programs.
Read the 2021 Gartner® Market Guide for Online Fraud Detection1 to learn:
- How online fraud detection is expanding to encompass a broader range of use cases, including policy abuse of promotional, reseller, and loyalty programs.
- Why security and risk-management leaders need to focus on ROI, false positive rates, and customer experience when evaluating vendors.
- The importance of moving away from point solutions to address revenue-impacting challenges and drive value through orchestration.
1 2021 Gartner® Market Guide for Online Fraud Detection, Akif Khan, Jonathan Care, July 12, 2021.
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