Articles by Alex Wilson

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Published: Sep 30, 2020
COVID-19 has forced many to tear up the rulebook and (virtually) start again, as the lines between field sales and digital operations continue to blur beyond recognition. The pandemic has put a rocket behind sales’ natural evolutionary trajectory, just as previous societal and technological shifts moved organizations away from Rolodexes to Salesforce, or from landlines to mobile phones and videoconferencing.