F5 names Jason Baden as Regional Vice President for Australia and New Zealand to Drive Business Growth

Published March 21, 2018


Lynnette Chow
F5 Networks
+65 6544 8919

SYDNEY, AUSTRALIA ‒ F5 Networks (NASDAQ: FFIV) today announces Jason Baden as Regional Vice President, Sales, Australia and New Zealand. Based in Sydney, Baden will be responsible for overseeing the organisation’s strategic operations driving growth in the region. He reports to Adam Judd, Senior Vice President, Asia Pacific, China and Japan, F5 Networks.

“In an increasingly multi-cloud environment, ensuring security, speed and reliability of apps in the cloud has become essential. We are at a point in ANZ where technology viability, affordability and expertise are finally hitting critical mass. Jason brings with him a huge amount of experience in the ANZ market. His relentless passion for delivering value to customers and meeting their needs will be a huge asset to our team. We look forward to seeing Jason capitalise on this moment and lead the region to further success”, said Judd.

On his appointment, Baden said, “over the past 20 years, F5 has made an indelible mark on the industry, and I’m incredibly excited to join the company. Its clients, partners and customers are some of the most exciting companies in the region, and the top of most wish lists, which presents a huge opportunity. I feel like we’re at a tipping point in the region where the application economy is really driving digital transformation. I am personally thrilled to be here to help guide some of ANZ’s biggest brands through this journey.”

Jason has almost 20 years’ experience as a senior executive in the IT and telecommunications industry. Prior to joining F5, he was Country Manager at Ruckus Networks and was responsible for leading the ANZ team strategy, as well as the smooth integration of ARRIS following its acquisition of Ruckus Networks. He has also previously held roles at Juniper Networks, AXS-One, Airwide Solutions, and Optus.

About F5

F5 (NASDAQ: FFIV) makes apps go faster, smarter, and safer for the world’s largest businesses, service providers, governments, and consumer brands. F5 delivers cloud and security solutions that enable organizations to embrace the application infrastructure they choose without sacrificing speed and control. For more information, go to You can also follow @f5networks on Twitter or visit us on LinkedIn and Facebook for more information about F5, its partners, and technologies.

F5 is a trademark or service mark of F5 Networks, Inc., in the U.S. and other countries. All other product and company names herein may be trademarks of their respective owners.

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