Christine Puccio looks at market and industry trends that point to the value F5 creates in broadening the ways customers can leverage popular commercial marketplaces to procure, consume, and expand the use of solutions from the company’s growing software and SaaS portfolio.
The Microsoft Partner of the Year Awards honor companies that demonstrate excellence in innovation and implementation of customer solutions based on Microsoft technology. This is an especially meaningful award for us because it recognizes F5’s marketplace sales and marketing expertise, as well as consistent, high-quality, predictable delivery to marketplace customers.
Many companies have seen years of transformation take place in just the past several months. While adapting to a global crisis has been a catalyst, the long-term requirements have remained the same while the urgency has increased. Organizations want to deliver a superior customer experience. They want business agility, the ability to respond rapidly to changing market conditions. And, ultimately, they want return on their investments.
F5 kicked off the RSA week in brilliance and style at Microsoft Security 20/20. This gala event celebrated and honored their top partners within the Microsoft Security ecosystem. It’s extremely gratifying to be recognized for the customer obsession we have at F5 with the Customer Impact Award, given security is a critical initiative and core competency for both F5 and Microsoft.