Elevate the Customer Experience and Secure Adobe Commerce Applications with F5 Distributed Cloud Services

Ahmed Dessouki Miniatura
Ahmed Dessouki
Published August 04, 2022

For online retailers and others engaged in marketing, selling goods, or offering services on the web, an e-commerce platform like Adobe Commerce can be a critical part of doing business. These platforms have become essential infrastructure for B2B and B2C operators by providing most of the elements necessary to engage customers and complete sales online. This includes everything from site content and promotion to inventory management, product recommendations, back-end integration, and more.

Typically, however, these platforms don’t include robust protection against fraudsters and other online criminals that are constantly trying to separate businesses from their hard-earned profit (and well-deserved reputations). The good news is that F5 is prepared to step in and deliver the solutions businesses need to protect their customers, transactions, and industry standing.

Just how bad is it out there? A report by Juniper Research shows that globally, e-commerce merchants are cumulatively expected to suffer losses to online payment fraud in the range of $343 billion over the next five years (2023–2027). And in the U.S., the Federal Trade Commission (FTC) reported that in 2021 online shopping alone accounted for about $392 million in consumer-reported losses—up from $246 million in 2020. And those are just the losses that were reported to the FTC, so it is safe to assume the overall problem is considerably larger.

Of course, Adobe Commerce doesn’t leave its users high and dry when it comes to security. They’ve actually made it delightfully easy to customize e-commerce sites with a range of third-party integrations, including the F5 Distributed Cloud Services extension for protecting against malicious bots and fraud. In addition, there is an entire Adobe Commerce Marketplace available to deliver extensions designed to supplement customers’ deployments such as payments, marketing, fulfillment, support, and much more.

Figure 1: The negative financial impact and deteriorated customer experience from automated attacks and fraud

“We are pleased to announce the availability of the new Distributed Cloud Services connector on the Adobe Commerce marketplace,” said Saurabh Bajaj, VP and GM, Bot and Risk Management at F5. “Our customers will benefit from having industry-leading security solutions to combat automated attacks as well as manual fraud available to them through our partnership.”

When Adobe Commerce applications are secured with F5 Distributed Cloud Services, customers are actually harnessing the power offered by three F5 solutions—Distributed Cloud Bot Defense, Account Protection, and Authentication Intelligence.

Figure 2: High-level diagram of F5 Distributed Cloud Services flow for Adobe Commerce
Figure 3: Distributed Cloud Bot Defense stops automated attacks with unmatched accuracy and ongoing efficacy
Figure 4: Distributed Cloud Account Protection leverages a real-time, closed-loop AI fraud engine that predicts if a transaction is risky or malicious
Figure 5: Distributed Cloud Authentication Intelligence mitigates unnecessary authentication friction

All told, F5 Distributed Cloud Services support a wide variety of use cases for e-commerce businesses of any size to connect and secure distributed applications across public/private cloud and edge infrastructure while leveraging a single policy engine and management console.

Unlike other bot and fraud solutions that require extensive manual operation and introduce unnecessary friction for their customers, these proven F5 Distributed Cloud Services provide Adobe Commerce applications with ongoing and seamless protection against sophisticated fraud and cyberattacks. F5 Distributed Cloud Services are trusted by leaders at the world’s largest banks, retailers, and airlines. Now, these services can be deployed to protect Adobe Commerce sites against malicious bots, seamlessly authenticate users, and stop online fraud. Benefits include:

  • Reduce losses from fraud caused by credential stuffing, account takeover, scraping, and inventory hoarding. Accurately identify fraudulent activity in real time across the entire journey and block fraud that is missed by other tools. F5’s AI fraud engine, fueled with the advanced signal collection and highly trained machine learning models, detects malicious intent and stops fraud before it happens.
  • Remove friction for users by alleviating the need for CAPTCHA, account lockouts, and multifactor authentication (MFA)—all of which frustrate legitimate customers—and in turn improve conversion and increase revenue.
  • Improve the customer experience by preventing scraping bots from slowing down e-commerce websites and/or hoarding the inventory that customers want to buy.
  • Increase operational efficiency and reduce support costs by blocking fraud in real time and thereby reducing workloads (support calls and tickets) and the costs associated with supporting non-automated fraud teams.

It’s never too soon or too late for customers to secure their Adobe Commerce deployments against bots and fraud. Their profitability and reputation may well depend on it. Visit the Adobe Commerce Marketplace now to get started. Lastly, the resources listed below are available for much more detail on how F5 Distributed Cloud Services secure customers’ Adobe Commerce applications, protect their customers, and deliver a user experience that will keep shoppers coming back for more.

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