For Independent Software Vendor (ISV) channel partners and resellers, digital transformation combined with continued adoption of the public cloud has brought about a series of challenges as customers migrate to more flexible, low-touch purchasing models. With many cloud users now seeking on-demand consumption of services, one of the most notable obstacles are partners’ current inability to offer third-party software solutions on a Pay-As-You-Go (PAYG) basis or negotiate terms and pricing with their cloud customers.
Acknowledging these difficulties, AWS has taken a significant step to better support resellers and their respective clientele in this space through the launch of their new Consulting Partner Private Offers program; of which I am pleased to announce that F5 is one of an exclusive group of launch partners. As a member of this program, authorized F5 UNITY partners can now own and maintain their financial and contractual relationships with customers in the AWS Marketplace. This allows these partners to not only vend all F5 PAYG products, but also to offer their customers exclusive discounted pricing for F5 solutions; whether that be our Web Application Firewall, our Access Management solution, or indeed any of our broad portfolio of application services.
From an AWS customer perspective, this program is beneficial too as it allows you to leverage consulting partners you have worked with previously that may have prior knowledge of your business requirements, or the ability to offer highly localized support. Furthermore, you can now discuss offer details such as pricing, end-user licensing terms and even the inclusion of professional services support with these partners before completing your purchase.
For additional information you can take a look at AWS’ launch announcement, or to learn more about F5 application services on AWS you can check out our solution overview. Alternatively, if you are an F5 UNITY partner interested in adopting this AWS Marketplace program, please reach out to your regional F5 channel account manager.