For years, businesses have invested time, resources and money in data centers to power the complex systems that run their business. Millions of dollars and years of work were put into infrastructure that enabled a wave of incredible growth for companies as technology went from enabler to true business driver.
We are now fully in the next era of technology-driven business transformation. The cloud, of course, is a driver of this transformation as it promises to enable people, organizations and things to connect and engage more efficiently in new deeper ways that benefit both companies and their customers. Artificial intelligence and machine learning, for example, are already making it possible to synthesize unfathomable amounts of data, identify trends and, more importantly, take action. All at the speed of light and, increasingly, without human intervention.
Despite this much change, there is a constant: applications. Just as before, applications are a powerful vehicle by which businesses are transforming how they operate and how they engage with their customers. But this has created a new set of challenges – businesses rely on an ever-increasing number of applications, deployed more rapidly than ever, increasing the complexity of their infrastructures and giving malicious actors a source of new vectors to mount attacks. All the while customer expectations of service and product continue to rise.
It is said that digital transformation is a journey, not a destination. Every company has a different route and is at a different place in that journey. Many companies are exploring ways to scale private cloud deployments by embracing open source. Others, while moving mission critical workloads to the public cloud, are struggling with the need to keep latency low and maintain security controls. There is also growing tension between new cloud-based app development models and traditional IT approaches that needs to be resolved. And underlining all of this is the need for consistent application management and policy regardless of where the app lives and who owns it.
F5 sits in a unique position at the convergence of cloud and traditional data center application services. Our vision is to bridge these worlds – to power intelligent application delivery services that will give companies the ability to succeed and thrive in the market today and tomorrow, all with the stability, security and compliance businesses require.
This vision has led us to a set of core beliefs:
F5 is delivering on this vision by building application delivery services that are flexible, programmable and automatable. We are enabling customers to quickly develop and deploy scalable applications and services anywhere, on any platform. We give them the ability to apply consistent policies that span data centers, private clouds, public clouds and hybrids of all three. Ultimately, our goal is to help customers decrease the total cost of their application infrastructures, while increasing the speed at which they bring innovation to market.
Today, we’re taking a big step forward and announcing a series of solutions and innovations designed for customers requiring rich, consistent application services across private, public and hybrid cloud application deployments:
As companies progress on their individual journeys to the cloud, F5 is driving a world of opportunities. Imagine a hybrid cloud deployment that provides the ability to identify significant shifts in customer demand and pivot quickly to address those needs – all while customer data is secured and compliance enforced. Imagine developers and IT coming together to rapidly develop and launch an application that helps scale a line of business from hundreds to millions of customers – all with the same reliability, security and control of a traditional datacenter deployment. We want to enable future without compromises, where possibilities of what an organization can achieve will be dictated not by limits in technology and tools, but only by the vision and creativity of its people and products.