Stop Bad BOTS From Killing Your Customer Experience

As firms accelerate the pace of their digital transformation, pressure remains on applications as the primary medium for customers to experience the brand, fulfil transactions, and generate revenue. Today, the traffic that comes to your applications is often automated. Much of this automated traffic provides critical customer services and represents increasingly common engagement models, including traffic from search engines, chatbots, and virtual assistants. But there are also bad bots — software programs created or used by malicious parties to automate their attacks — that interrupts good customer traffic, commits fraud, or steals information. And these bad bots affect all types of applications, including web, mobile, and APIs. But this isn’t an easy problem to solve as bad bots try to legitimize their behavior by mimicking humans. This is even more critical with an estimated online fraud losses from application attacks projected to exceed $48 billion per year by 2023.

Join guest speaker Amy DeMartine as she shares what types of bots are affecting your applications and how they are evolving to act more and more like humans. James Tin will also be addressing how to protect your organisation and your customers against emerging threats and mitigating data loss by leveraging data science and analytics to increase efficacy of your security controls.