Annual fraud losses are set to exceed $48 billion by 2023, yet mitigations may frustrate customers and lead them to abandon brands. F5 can help.
Automated and human-drive fraud can jeopardize strategic business outcomes and inflict massive losses. Organizations struggle to mitigate fraud, because security controls impact the user experience—61% of consumers report switching to a competitor that delivered a better experience.1
1Salesforce Research, State of the Connected Customer, Second Edition
F5 protects online commerce and digital initiatives such as customer loyalty and brand awareness by defeating attacks that compromise customer experiences and damage brand reputation—all without frustrating users.
Adapt to attackers who retool to bypass countermeasures without frustrating users, by providing omnichannel protection for web apps, mobile apps, and APIs with the highest real-world security efficacy.
Remove unwanted automation to evaluate truth and intent in clean human traffic and prevent fraud in real time—without impacting the user experience—thereby improving top-line potential while reducing bottom-line pressure.