Authentication Intelligence

Authentication Intelligence identifies returning known good users of your website in real time through the power of machine learning and analytics insights across F5’s network. The solution rescues users from the frustration of excessive logins and reauthentication, helping brands safely grow topline revenue.

How Authentication Intelligence Can Help

In the hypercompetitive digital market, consumers have many choices at their fingertips - the ability to quickly login, research and transact is a key competitive advantage for brands. The tension between friction-free consumer experiences and application security can lead to less than ideal choices that directly impact business outcomes. For typical B2C web applications, up to 30% of legitimate human traffic struggles to successfully login.

Authentication Intelligence identifies returning, known users of your website and reduces authentication friction for these users. This enables B2C organizations to provide a persistent and secure login experience, where good users rarely face authentication challenges at login. Reducing login friction can help drive increases in online revenue safely.

Get the report: The Impact of Fraud Detection and Prevention Solutions ›

How Authentication Intelligence Works

Authentication Intelligence

The Benefits of Using Authentication Intelligence

  • Increase repeat customer share of wallet
  • Increase customer satisfaction (CSAT) levels
  • Increased security and data privacy
  • Prevents any brand dilution

Read product overview


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40% Reduction in Manual Login Friction

1-2% Increase in the Top-Line Revenue

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$10M+ Reduction in Support Cost

Increase Revenue by Rescuing Users From Authentication Distress Today

Deploying Authentication Intelligence is fast and simple, with pre-built integrations for current F5 customers. Or deploy using your current tag manager. Either way, start getting the insights you need about to identify known good users to improve authentication experience.

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