Rackspace boosts private cloud agility with virtualization

In response to weakening support for some of its legacy hardware, the cloud service provider decided to migrate toward a more virtual infrastructure. A rapid deployment of F5 BIG-IP Virtual Edition enhanced scalability for its cloud customers, increased opportunities for automation, and strengthened a trusted partnership.

Business Challenge

Rackspace Technology was founded in Texas in 1998 to provide managed hosting services primarily for small- and medium-sized businesses. In the last half-dozen years, the company has expanded to serve even the largest enterprises with hybrid, multicloud hosting and AI services. More than 81,000 Rackspace customers include giants in the U.S. healthcare, retail, and energy sectors, other organizations ranked in the U.S. Fortune 100, and a global automaker.

As a cloud service provider (CSP) in a competitive market, Rackspace responds to ever-changing demand for new features and technologies. To meet these demands, the company relies in part on teamwork with others as it builds private cloud infrastructures for each customer. Bryan Litchford, Vice President of Private Cloud at Rackspace, says, “Finding strategic partners who can help bring industry-leading and enterprise-ready capabilities to bear is of huge importance for us. We are looking for the subset of companies we can depend on to create larger solutions.”

With cloud adoption exploding, Rackspace decided to migrate its network infrastructure toward greater virtualization. Dissatisfaction with the pricing, support, and resulting risk of a high-profile partner prompted the company to look elsewhere as it upgraded its network and, in particular, its load-balancing capabilities. With F5 BIG-IP hardware already serving individual Rackspace customers, the company included F5 as it considered alternatives for replacing some 350 load balancers.

Solutions

“A lot of customers have really simple needs, so we thought about open-source options, and we thought about F5 NGINX,” notes Litchford. But his team decided that a solution that would work for every customer, regardless of size, would be more forward-looking, enable more automation, and better scale for growth.

Ultimately, Rackspace decided to move from its previous partner’s increasingly unsupported appliances to F5 BIG-IP Virtual Edition (VE) instances of F5 BIG-IP Local Traffic Manager (LTM). “It was a no-brainer,” says Litchford, who notes that one large Rackspace customer had already been using BIG-IP VE for more than a year.

As a result, says Litchford, “We had this sense of familiarity with the platform and ability to support it. And by getting more consistent with the F5 platform across any spectrum of use cases—from small, virtualized footprints to large, hardware-based appliances—as a product leader I can feel comfortable investing in more of the standard platform’s features and functions.”

He notes that F5 brand recognition and reputation helped seal the decision. “We look at customer preference in the market, and customers have a lot of trust in F5 platforms.”

Security was also a factor. “That’s one of the reasons we preferred a licensed, supported platform rather than an open-source model,” says Litchford. “It’s some peace of mind, and we know we can lean on F5 for a quick response to CVEs or any kind of patches or updates. Making it easy for us to roll those out to our fleet is an important part of our service to our customers.”

The easy-to-use F5 Flex Consumption Program (FCP) was a final consideration. Litchford, who manages perhaps two dozen vendor contracts, says, “The F5 FCP is probably one of the more flexible agreements we have. It encourages usage in the right way and continues to be attractively priced. F5 is easy to work with and it’s easy for us to get licensing.”

Results

Deploy rapidly

According to Litchford, obtaining licensing and spinning up 350 virtual load balancers was quick and easy. He says that preparation for the migrations consisted primarily of deployment scripting by a couple of Rackspace engineers, who then pushed one button to deploy the base image.

“We quite literally made the decision and by Monday of the next week, we had already started moving customers,” says Litchford. “We hit the ground running.” Another hardware deployment, on the other hand, might have taken weeks for delivery, racking and cabling, and configuration.

“By adopting the virtual edition—versus trying to go with hardware—we cut down the delivery time for the infrastructure migrations to nothing,” says Litchford. “Rackspace’s ability to leverage the F5 technology quickly was awesome.”

Rely on responsive technical support

Although the large Rackspace IT staff boasts significant expertise, F5 support still helped ensure deployment went quickly and smoothly. Litchford notes, “We definitely leaned on the F5 team for configuration translation and to understand what features of our previous vendor’s technology might have been enabled for a one-off customer.”

In addition, he believes the playbooks and proven operating procedures available for the F5 solution sped implementation and documentation. “It was easy for us to adapt those to a CSP scale rather than building them ourselves.”

In general, he says, “I’m really pleased with the level of support that BIG-IP Virtual Edition has on the cloud platforms we run within private cloud.”

Save time and enable greater automation

The Rackspace migration to BIG-IP VE empowers the company’s engineers to increase automation and save themselves time. As a CSP providing hosting environments for many customers, Rackspace’s approach to automation differs from that of a typical enterprise IT team, and it uses a number of orchestration and automation platforms. But similar principles apply.

“More usage of a single platform encourages us to use more of the platform’s capabilities,” explains Litchford, who praises the solution for its extensibility. “And it’s really easy to automate against, which is great. We incorporated some of the F5 tooling into the automation and orchestration we already have to help us scale out overall management. That’s engineering work we don’t have to do ourselves, and more value brought to the partnership overall.”

Increase agility to meet customer needs

The F5 solution increases flexibility for Rackspace as it manages customer infrastructures and the options it offers. Litchford says, “It’s a great opportunity for us as we think about modernizing legacy F5 customers within Rackspace to a virtualized solution, giving them that flexibility to scale up and scale down a bit more efficiently.”

Security, while not a focus for the migration to BIG-IP VE, is another realm in which the solution adds options for Rackspace. In general, the company ensures customer environments maintain a basic level of security and then deploys other capabilities as add-on services to meet individual customer’s needs. For instance, F5 BIG-IP Advanced WAF is part of the Rackspace infrastructure for some customers.

The latest F5 deployments integrate with existing F5 security solutions and deliver other capabilities Rackspace may access as needed. Litchford says, “We’re leveraging some of those security features within the F5 platform.”

Meet the future with confidence

As Rackspace moves forward into an AI-enabled future, Litchford says the company’s partnership with F5 provides confidence. “There was never a question of whether F5 could work in this situation,” he says. “Nobody doubted. That speaks volumes to not only our partnership, but the experiences we’ve had over the years.”

He adds, “Our platforms are going to evolve over time. As that happens, we’ll be continuing to look for partners with leadership in features and functions, leadership in performance and value, and a willingness to lean into new technologies—a partner who can evolve with our customers as our service therefore evolves. By making it easy, with a trusted brand and a reasonable price point, F5 has a really strong value proposition today.”

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Benefits
  • Deploy rapidly
  • Rely on responsive technical support
  • Enable greater automation
  • Increase agility to meet customer needs
  • Meet the future with confidence

Challenges
  • Keep up with demand for virtualization
  • Replace a disappointing vendor
  • Increase consistency to enable more automation
  • Improve scalability for growth

Products