9. Users perceive that your app is insecure
In a 2016 survey of 2,200 IT pros, 53 percent cited security concerns as the number one barrier to adopting cloud apps—up from 45 percent the year before.
REMEMBER, IF YOUR APP PERFORMS POORLY, IT REFLECTS POORLY ON YOUR BRAND
One of the biggest branding mistakes you can make is releasing an app that isn’t ready for prime time. Just over 50 percent of all users hold the maker of the application responsible for poor performance; nearly 40 percent say a bad app damages the company’s reputation. In other words, if your app doesn’t delight, users won’t just abandon that app, they might abandon your company.
Bottom line: Launching an app is the ultimate labor of love. Avoiding these nine common pitfalls is a great way to give your app—and your company—every chance to succeed.
Ryan Kearny was appointed the Executive Vice President of Product Development and Chief Technology Officer at F5 Networks in October 2016. He is responsible for overseeing the company’s technology roadmap and leading F5’s engineering team. Kearny joined the company in 1998 and was named Vice President of Product Development in May 2004 and Senior Vice President of Product Development in January 2012. He holds a B.S. in Electrical Engineering from the University of Washington.