F5 solutions for eCommerce

Scale and protect digital touchpoints that power the online business.

Deliver seamless and secure customer experiences

eCommerce platforms and online retailers have rapidly transformed to offer frictionless journeys in an increasingly regulated and competitive landscape. Yet cybercriminals have not sat idle. Attackers constantly retool their tactics, techniques, and procedures to bypass security controls and takeover customer accounts, inflict fraud, and breach systems—leading to regulatory fallout, top and bottom-line losses, and tarnished brand. The top retail businesses turn to F5 solutions for good reason. Our technology powers nearly half the world's applications and blocked 20 billion malicious attacks last year alone. F5 application delivery and security solutions unleash your online potential while protecting the underlying fabric of your digital business.

PCI-DSS is the baseline

The latest PCI-DSS compliance mandate has significantly expanded in scope to offset the growing threat of sophisticated attacks to the eCommerce sector. Don’t wait for the regulators. They are undefeated. Meet new PCI-DSS compliance while ensuring your online business runs seamlessly and secure.

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Explore F5 solutions for eCommerce

Web app and API protection

Cybercriminals continue to increase in sophistication, and with the power of AI, are quickly able to weaponize their campaigns. From vulnerability exploits, business logic abuse, client-side risks, and automated attacks—eCommerce web apps, mobile apps, and APIs are under constant threat. Instead of simply meeting compliance and using a patchwork of loosely integration security controls, online retailers should employ a unified security platform that protects every app and API with continuous and consistent security—from the data center, across clouds, to the edge.

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Bot management

Bots can automate repetitive tasks, raise brand awareness, and engage users early in their digital journey, especially now in the agentic AI era. But in the wrong hands, bots and automation are powerful tools that can be used to compromise customer accounts—resulting in data breach, account takeover, and fraud. The only way to deter automated attacks and make your e-commerce business resilient is through a specialized bot detection and mitigation solution—one that uses human-powered AI to adapt to attackers’ tactics and constantly defends critical web apps, mobile apps, and backend API-based business logic.

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Application delivery

The world’s biggest brands, including 10/10 top US retailer businesses, trust F5 to deliver their digital experiences. In an increasingly competitive landscape, now enhanced with AI, customers expect to transact fast and flawlessly. Don’t send customers to competitors—ensure your web, mobile, and AI apps are delivered seamlessly with the most robust and secure application delivery solutions on the planet.

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Resources

Featured

Deter Sophisticated eCommerce Fraud and Abuse with F5 Bot Defense

Join Dan Woods, Global Head of Intelligence for F5 and former FBI Special Agent and CIA Cyber-Operations Officer, to learn how F5 can protect all your applications, regardless of architecture, cloud, or CDN, with the same effective security that is already widely deployed across the Fortune 500.