Enable Frictionless Authentication

Widely used authentication methods are effective at frustrating customers—yet fail to protect the business from fraud.

Why Authentication Friction Matters

When friction is inserted into the user journey, it results in frustration, abandoned transactions, and lost revenue. Attackers, however, are not deterred, as they have a variety of tools to bypass authentication. Digital fingerprints can be purchased on the dark web. Real-time phishing proxies (RTPP) can intercept and replay MFA codes. CAPTCHA solvers make it easy for attackers to bypass challenges. It’s time to gain competitive advantage and customer loyalty with friction-free auth security.

Read the report ›

2020 phishing and fraud report

How F5 Can Help

Businesses compete for customer loyalty in a digital world—yet traditional security and fraud tools insert friction into the experience for trusted identities.

Establish trust, reduce transaction friction, and increase customer conversion and revenue with an integrated platform that stops automated and human-driven fraud while simultaneously optimizing the user experience for real customers. 

Learn more ›

Frictionless Authentication Diagram

Explore F5 Solutions

Filter Automated Attacks and Fraud

Continuously curate and monitor telemetry signals across a collective defense network


F5 solutions detect anomalous behavior and compromise, neutralize automated attacks, and maintain protection as attackers retool to bypass security defenses.

By performing real-time obfuscation to neutralize reconnaissance and profiling by motivated adversaries and modeling threat intelligence across similar attack profiles and risk surfaces, F5 solutions mitigate automated and manual fraud with maximum security efficacy.

Our solutions autonomously deploy appropriate security countermeasures and adapt as attackers evolve by leveraging two-stage supervised and unsupervised deep learning methods.

F5 Distributed Cloud Bot Defense

Deliver dedicated, outcome-driven defenses to protect your most critical assets using highly trained, risk-aware AI.

Learn more ›

F5 Distributed Cloud Account Protection

Go beyond malicious bot detection to identify and stop fraudsters that impersonate legitimate customers in real time.

Learn more ›

Optimize the Customer Experience

Accelerate authentication and maximize customer satisfaction


Improve customer satisfaction and loyalty by removing authentication friction.

F5 solutions accurately identify legitimate consumers through deep analytics across a collective defense network—rescuing known, good consumers from login distress and performing invisible MFA to silently reauthenticate returning customers.

By safely extending sessions and keeping known good users logged in, businesses can increase transaction success and conversion rates, streamline account registration, and improve credit card application flow.

F5 Distributed Cloud Authentication Intelligence

Remove friction for trusted identities by evaluating history, uniqueness, and integrity across the entire user journey.

Learn more ›

Resources

Frictionless Future

BLOG

Frictionless Future

Read the blog ›

Attacker Tricks for Taking Over Risk-Based Multifactor Authentication

ARTICLE

Attacker Tricks for Taking Over Risk-Based Multifactor Authentication

Read the blog ›

Buy, Not Bye

BLOG

Buy, Not Bye

Read the blog ›

When Will We Get Rid of Passwords?

ARTICLE

When Will We Get Rid of Passwords?

Read the article ›

Fraud detection report

REPORT

The Impact of Fraud Detection and Prevention Solutions

Read the report ›

Global Airline Grows Revenue by Saving Legitimate Users from Login Distress

CASE STUDY

Global Top 10 Airline Grows Revenue by Saving Legitimate Users from Login Distresss

Read the case study ›

Global FinServ Grows Revenue by Saving Legitimate Users from Login Distress

CASE STUDY

Global FinServ Grows Revenue by Saving Legitimate Users from Login Distress

Read the case study ›

Global Retailer Grows Revenue by Saving Legitimate Users from Login Distress

CASE STUDY

Global Retailer Grows Revenue by Saving Legitimate Users from Login Distress

Read the case study ›

Next Steps

Contact us

Find out how F5 can help deliver better business outcomes