Partner Marketing Xchange - ABM Masterclass
In 2021, 70% of marketers used account-based marketing (ABM) as part of their marketing strategy. While inbound and traditional marketing are still key for targeting larger audiences, the benefits of a targeted ABM approach are undeniable.
But where to start?
In our next edition of the Partner Marketing Xchange, join the F5 marketing team for a masterclass on how to run a successful ABM campaign. This session will cover:
- Benefits of ABM vs. traditional marketing
- Examples of effective ABM campaigns
- Getting started with ABM as a partner
- ABM tools and resources
Presenters
Carolina Marino Sargeant
Regional Marketing Manager, Strategic Accounts EMEA
F5
Paula Barbosa
Senior EMEA Channel Marketing Manager
F5