
Grand Rapids is the second-largest city in Michigan, located in the lower peninsula (what we in the Midwest refer to more colloquially as “under the bridge”). There are no remarkable landmarks in Grand Rapids, like the Space Needle or the Golden Gate, both of which you can probably identify without needing the city names in which they’re located. Although Grand Rapids is growing at a rapid rate, when most people talk about Michigan, they think of Detroit and how it was long recognized as “Motor City.”
It might surprise you to learn that a significant player in the realm of virtualization happens to be headquartered in, yes, Grand Rapids. That player is Blue Medora, a leading developer of product extensions for cloud management platforms. Despite being a small company in the Midwest, they are a major figure in the VMware vRealize Orchestrator (vRO) ecosystem. Their True Visibility Suite for vRO spans multiple tiers of the data center, from data to app to infrastructure (that’s us, F5).
Now, the BIG-IP vRO plugin has been available as a community supported plugin for the last three years. Since that plugin has become the most requested third-party plugin on the VMware Solution Exchange, we’ve partnered with Blue Medora to develop a commercially supported vRO plugin for BIG-IP. A “supported vRO plugin” means we provide full integration into vRealize and have worked with Blue Medora to build a vROps management pack. This is the third such vROps plug-in from Blue Medora to support BIG-IP, and we plan to continue working just as closely with them on future plug-ins as we have been.
Customers look for fully supported plugins because organizations are would like the agility to configure and deploy application services using both F5 hardware and VEs (software). As the data center continues to bifurcate thanks to cloud and microservices, it becomes critical to be able to orchestrate and manage app services consistently without regard for its form factor. Some app services will be deployed in the “core” network, others in a virtualized, cloud-like environment, and another portion will be deployed as an integral part of the application architecture.
In many cases, a complete workflow will need to support all three combinations. A fully supported vRO plugin will allow customers to build those ‘full stack’ workflows to automate deployment and management of applications across form factors, respond to potential bottlenecks, and provide single-pane-of-glass management of their infrastructure. That means it is possible to build vRO workflows that combine BIG-IP and NSX workflows using the NSX plugin for vRO, enabling full layer 2-7 automation (the full stack).
This complete workflow is increasingly important for IT Ops to be able to deploy faster, more frequently, and with greater consistency. We can’t enable continuous deployment until we can automate the full stack of services required to deliver apps that are fast, secure, and available.
You can virtually visit Grand Rapids and Blue Medora by heading on over to their website and requesting a trial of the new plugin.
About the Author

Lori MacVittie is a Distinguished Engineer and Chief Evangelist in F5’s Office of the CTO with deep expertise in application delivery, automation strategy, and infrastructure. She is known for turning complexity into clarity whether she’s defining guardrails for AI agents, dissecting brittle multicloud architectures, or probing the limits of scalable systems. She brings more than thirty years of industry experience across application development, IT architecture, and network and systems operations. Before joining F5, she served as an award-winning technology editor. MacVittie holds an M.S. in Computer Science and is a prolific author whose publications span security, cloud, and enterprise architecture. She is also an avid tabletop and video gamer with unapologetically strong opinions about cheese.
More blogs by Lori Mac VittieRelated Blog Posts

F5 joins the Dell AI Ecosystem Program to help enterprises operationalize AI
F5 joins the Dell AI Ecosystem Program to help enterprises deploy production AI with greater performance, security, and control.

Why sub-optimal application delivery architecture costs more than you think
Discover the hidden performance, security, and operational costs of sub‑optimal application delivery—and how modern architectures address them.

Keyfactor + F5: Integrating digital trust in the F5 platform
By integrating digital trust solutions into F5 ADSP, Keyfactor and F5 redefine how organizations protect and deliver digital services at enterprise scale.

Architecting for AI: Secure, scalable, multicloud
Operationalize AI-era multicloud with F5 and Equinix. Explore scalable solutions for secure data flows, uniform policies, and governance across dynamic cloud environments.

AppViewX + F5: Automating and orchestrating app delivery
As an F5 ADSP Select partner, AppViewX works with F5 to deliver a centralized orchestration solution to manage app services across distributed environments.
F5 NGINX Gateway Fabric is a certified solution for Red Hat OpenShift
F5 collaborates with Red Hat to deliver a solution that combines the high-performance app delivery of F5 NGINX with Red Hat OpenShift’s enterprise Kubernetes capabilities.
