Secure digital commerce for retail and eCommerce

Protect retail and eCommerce applications, APIs, and AI with F5’s Application Delivery and Security Platform (ADSP).

Protect revenue, build trust, and secure every customer journey

Digital commerce is a machine-rich environment where legitimate shoppers, AI agents, crawlers, and malicious automation interact across the same storefronts, APIs, and transactions. As automated abuse, account takeover, and API threats rise, retailers must protect these interactions while meeting evolving security requirements. F5 unifies application delivery and security to protect storefronts, APIs, and AI-enabled experiences. Stop fraud, maintain performance, and keep commerce secure and available across any environment.

Stop fraud and automated abuse
F5 combines Bot Defense, API Security, and WAF to block fraud and abuse while protecting checkout and payment journeys without adding shopper friction.

Secure agentic and AI-driven commerce
F5 AI Gateway and AI Guardrails govern AI traffic, secure shadow APIs, and distinguish trusted AI agents from malicious bots.

Maintain resilience at peak demand
F5 combines intelligent traffic management and threat containment to keep storefronts, APIs, and checkout available during surges, attacks, and disruptions.

Simplify hybrid security operations
F5 centralizes policy, visibility, and automation across data center, cloud, and edge, reducing tool sprawl and simplifying PCI DSS, NIS2, and GDPR compliance.

Explore retail and eCommerce use cases

Agentic commerce readiness

Agentic commerce is creating a new digital channel in which AI platforms and agents can discover products, interact with commerce systems, and execute transactions. F5 helps retailers prepare their application and API environments for machine-driven commerce while maintaining visibility, security, and control over traffic, identities, and AI interactions across digital storefronts.

F5 AI Gateway
Support AI-driven interactions with an application-layer delivery and security foundation.

F5 Distributed Cloud API Security
Protect the APIs that enable machine-driven commerce.

F5 Global Network
Support emerging agentic commerce interactions across distributed digital environments.

F5 AI Guardrails
Help protect AI-driven interactions from abuse and emerging AI threats.

F5 Distributed Cloud Services
Apply application delivery and security across distributed environments.

F5 BIG-IP Zero Trust Access
Support identity-aware access and control for evolving agentic commerce interactions.

Secure digital commerce

Digital commerce is now a machine-rich environment where legitimate shoppers, AI agents, crawlers, and malicious automation interact with the same storefronts, APIs, and transactions. F5 helps retailers verify and protect these interactions, secure accounts, APIs, payment journeys, and customer experiences, and maintain consistent control across the digital estate.

F5 Distributed Cloud API Security
Protect the APIs that enable machine-driven commerce.

DDoS Mitigation
Help protect digital commerce applications from large-scale attacks.

F5 Bot Cloud Defense
Distinguish trusted interactions from malicious automation and mitigate abuse.

F5 Distributed Cloud Managed Services
Apply consistent security and delivery across distributed environments.

Web Application Firewall (WAF)
Protect applications and APIs from application-layer threats.

API Security
Secure APIs supporting customer accounts, transactions, and commerce services.

Operational resilience for retail

Retailers increasingly depend on interconnected applications, APIs, infrastructure, and third-party services to run digital commerce. F5 helps retailers manage changing demand, contain threats, manage dependencies, and maintain service availability through disruption with application delivery and security across distributed commerce architectures.

BIG-IP Local Traffic Manager
Manage application traffic and direct users to available, healthy services.

F5 Distributed Cloud Services
Apply application delivery and security across distributed environments.

BIG-IP Advanced Firewall Manager
Apply security controls to help protect critical digital commerce services.

F5 NGINX App Protect DoS
Help protect applications from denial-of-service attacks while maintaining availability.