So, you think you solved your bot problem. But now you are unsure. Or perhaps your contract is up for renewal, and you are doing due diligence to see if you are getting the best ROI from your bot management vendor partnership.
While performance, analytics, and logs look good, something seems off. All your efforts to improve your digital experiences and delight your customers have not borne fruit. Revenue has not followed. Chargebacks are at an all-time high. Customers are calling the help desk and complaining about difficulty transacting on your site and are going to competitors in droves. Your security and risk teams are complaining about an onslaught of false positives that are distracting them from strategic business initiatives.
Perhaps you asked your bot management vendor some of the questions from 10 Questions to Ask a Bot Mitigation Vendor, but you want further validation.
It doesn’t hurt to keep your bot management vendor on their toes—so here are 10 More Questions to Ask a Bot Mitigation Vendor.
The name of the game is efficacy… Or is it?
Bot mitigation vendors like to mic drop on efficacy, but the attack catch rate is only one part of the equation. A strict security posture may lead to a high catch rate, but it would also lead to false positives that inundate security teams and cause friction that alienates customers, resulting in abandoned sales and stunted business potential.
When you consider factors such as false positives, user friction, opportunities to personalize or improve the customer experience, and maintaining resilience no matter how criminals retool their attacks, we are talking more about effectiveness.
This is an important consideration. Are you able to run your business the way you see fit, leveraging the appropriate business continuity and ecosystems that streamline your operations and give you the highest competitive advantage, or are you required to rearchitect your environment and move your digital footprint into the vendor’s proprietary platform? What if that platform experiences degradation, or even an outage?
Consumers in the new digital economy demand simple and secure experiences, and any hiccup may result in transaction or even brand abandonment. Do you really want to be at the mercy of vendor lock-in, or do you prefer to control your own security destiny?
It is now possible to deploy bot defense anywhere to protect apps and APIs everywhere, with insertion points across clouds and architectures that enable rapid and robust protection—reducing complexity, increasing reliability, and supporting innovation while effectively managing risk.
Most security and risk teams have deployed a complex variety of tools in order to run their business and combat ever-evolving threats. For example, web application firewalls, application proxies, and as-a-service application platforms for e-commerce. While consolidation may be attractive, a best-of-breed and defense-in-depth security posture has not gone out of style.
In fact, leveraging existing investments while bolstering defenses against bots and malicious automation provide an ideal choice for practitioners that have limited time to learn the operational side of a new security tool or platform. This also helps align teams that otherwise focus on different parts of the industrialized attack lifecycle—which typically starts with bots and malicious automation, but if left undetected, can result in fraud.
The ideal vendor can maximize existing security investments and minimize the operational burden on security and fraud teams so they can focus on strategic risk management initiatives.
Motivated and sophisticated bad actors will leverage reconnaissance and reverse engineering in order to bypass anti-automation defenses and evade detection. Dark web forums are filled with examples of how to evade popular bot management platforms. Darknet fingerprint stores sell stolen customer tokens. Automation frameworks continue to evolve and can emulate or even exhibit human behavior (for example, by integrating with CAPTCHA solving services).
Additionally, AI-based retrospective analysis and continuous monitoring by Security Operations Center (SOC) team members can uncover unusual traffic patterns or tampering.
Disrupt the ROI of cybercrime by making success impossible, or so impractical that it’s unfeasible.
Your customers demand simplicity and value. Often this means having a consolidated view of accounts or services. But how can you allow third-party integrations without fully understanding the unintended risk of doing so? Well, you better figure it out quick, because if you don’t, your competitors will take advantage.
Bot management needs to support business opportunities enabled through third-party integrations without introducing risk of compromise through such integrations. How? By leveraging policies with fine-grained control of allowed/legitimate aggregators and associated permissions instead of employing a false dichotomy of allowing or disallowing aggregators globally.
Cybercrime, like all crime, comes down to means, motive, and opportunity. For some organizations, particularly in the financial services sector, the perceived value of accounts lends to a perceived attractive ROI, and thus, increases motive. If the motivated bad actor is sophisticated, you better prepare to enter the war room for some good ol’ fashion battle of the bots exercises.
This is why it is imperative to employ multiple stages of detection based on accurate and durable telemetry, highly trained artificial intelligence within a diverse collective defense network, as well as both real-time and retrospective analysis. A two-stage approach that uses AI and “carbon units” (humans) provides optimal protection and agility to deploy countermeasures autonomously and/or deliberately to confuse, and ultimately, deter, motivated adversaries.
Do you want to deploy robust but self-sustaining bot mitigation quickly so as not to worry much about it? Check. Do you want to control your security posture but extend your security and fraud teams’ expertise with a trusted advisor? Check. Are you unsure how to proceed but want to evaluate options and avoid being tied to any particular deployment or operating model? Check.
When agility and security meet, the dance can be quite beautiful. In all cases, a bot mitigation vendor needs to have your back, ready to jump into the war room when necessary to defend your business from compromise and abuse.
Okay. Time to concede my rookie mistake. I once used the word “block” casually to describe bot mitigation and was taken into time-out and coached by one of our foremost experts. The type of mitigation depends. It depends on the situation. It’s a game of chess.
The appropriate action could mean silently monitoring the attacker’s canary account or it could mean optimizing authentication for a trusted customer.
Perhaps an attacker is allowed to create fake accounts but then isn’t allowed to log into them.
Sometimes it makes sense to block a suspected fraudulent request outright. Sometimes the request should be redirected to a honeypot or responded to with a custom web page.
If malicious intent is suspected, say from a content scraper or compromised aggregator, bot management can transform requests in-transit in order to deceive attackers through misdirection, limit access to specific application functions, throttle traffic, or flag requests for follow-up actions and watchlists.
All in all, security teams should be able to apply granular mitigation controls by traffic type, source, and target, and countermeasures should be dynamic and adaptable in order to respond to the attack at hand.
Remember, effectiveness is more than efficacy. No more writer’s block for me.
Organizations can improve a number of business outcomes by employing effective bot mitigation to protect critical apps and APIs. It comes down to three important questions: Are you human? Are you who you say you are? What is your intent? By consistently answering these three questions for every interaction in the digital journey, you are well on your way to using security technology to improve business outcomes.
By partnering with the right bot mitigation vendor, you can protect critical applications, regardless of architecture, cloud, or CDN, with effective, easy-to-use, and battle-tested security.
The name of the game for any solution is to maintain resilience no matter what attackers do, ensuring they get no return on their investment. Eventually they will abandon their efforts and move on.
It makes sense to consider vendors that protect the world’s most valuable brands from the most sophisticated cybercriminals with outcome-based defenses centered on effectiveness.