For Independent Software Vendor (ISV) channel partners and resellers, digital transformation combined with continued adoption of the public cloud has brought about a series of challenges as customers migrate to more flexible, low-touch purchasing models. With many cloud users now seeking on-demand consumption of services, one of the most notable obstacles are partners’ current inability to offer third-party software solutions on a Pay-As-You-Go (PAYG) basis or negotiate terms and pricing with their cloud customers.
Acknowledging these difficulties, AWS has taken a significant step to better support resellers and their respective clientele in this space through the launch of their new Consulting Partner Private Offers program; of which I am pleased to announce that F5 is one of an exclusive group of launch partners. As a member of this program, authorized F5 UNITY partners can now own and maintain their financial and contractual relationships with customers in the AWS Marketplace. This allows these partners to not only vend all F5 PAYG products, but also to offer their customers exclusive discounted pricing for F5 solutions; whether that be our Web Application Firewall, our Access Management solution, or indeed any of our broad portfolio of application services.
From an AWS customer perspective, this program is beneficial too as it allows you to leverage consulting partners you have worked with previously that may have prior knowledge of your business requirements, or the ability to offer highly localized support. Furthermore, you can now discuss offer details such as pricing, end-user licensing terms and even the inclusion of professional services support with these partners before completing your purchase.
For additional information you can take a look at AWS’ launch announcement, or to learn more about F5 application services on AWS you can check out our solution overview. Alternatively, if you are an F5 UNITY partner interested in adopting this AWS Marketplace program, please reach out to your regional F5 channel account manager.
About the Author
Related Blog Posts
The everywhere attack surface: EDR in the network is no longer optional
All endpoints can become an attacker’s entry point. That’s why your network needs true endpoint detection and response (EDR), delivered by F5 and CrowdStrike.
F5 NGINX Gateway Fabric is a certified solution for Red Hat OpenShift
F5 collaborates with Red Hat to deliver a solution that combines the high-performance app delivery of F5 NGINX with Red Hat OpenShift’s enterprise Kubernetes capabilities.
F5 accelerates and secures AI inference at scale with NVIDIA Cloud Partner reference architecture
F5’s inclusion within the NVIDIA Cloud Partner (NCP) reference architecture enables secure, high-performance AI infrastructure that scales efficiently to support advanced AI workloads.
F5 Silverline Mitigates Record-Breaking DDoS Attacks
Malicious attacks are increasing in scale and complexity, threatening to overwhelm and breach the internal resources of businesses globally. Often, these attacks combine high-volume traffic with stealthy, low-and-slow, application-targeted attack techniques, powered by either automated botnets or human-driven tools.
Volterra and the Power of the Distributed Cloud (Video)
How can organizations fully harness the power of multi-cloud and edge computing? VPs Mark Weiner and James Feger join the DevCentral team for a video discussion on how F5 and Volterra can help.
Phishing Attacks Soar 220% During COVID-19 Peak as Cybercriminal Opportunism Intensifies
David Warburton, author of the F5 Labs 2020 Phishing and Fraud Report, describes how fraudsters are adapting to the pandemic and maps out the trends ahead in this video, with summary comments.